TikTok is a Chinese application owned by Byte Dance designed to serve lip-syncing facet on videos to engage the users with fun and amusement. It allows making a short video with lip-sync comedy, music, and dance. TikTok has been supporting for branding over a few years, which becomes essential for many businesses to undergo TikTok marketing. Wooxie portrays the importance of the TikTok business account for brand promotion.
Build Your Business Account
The business which focusing on brand reach in a shorter period, the TikTok campaign, makes the right choice of marketing. Before getting into the application marketing activities, it is necessary to create a business account related to your brand operations. Select a unique, catchy profile name, add a suitable profile photo, write a description of your services, and mention the relevant links of your website and other media profile links.
Activate the public mode on your account privacy settings to enable every user to see your posts and follow you.
The business account can engross your brand product to the users and helps to find the target audience. The users on the TikTok search for the videos related to your industry, the brand name helps to make them find your brand video.
Make consistent posts on your account related to your business. The TikTok allows making a video of 15 seconds to 60 seconds, initially create an introduction video about your brand by including exciting facts to make the audience listen to your video. The other posts can consist of your brand product featuring, sales information, the product usage information like how-to-use videos and customer reviews.
Make The Best Promotion Of Your Brand
A perfect plan must be contrived to make an ideal post to avoid undesirable posts on promotion. The audience will get tired of seeing the brand promotion posts continuously, so you should not feed your wall with brand posts alone. You can include the general information posts and the social awareness posts to make brand presence reliable, and many audiences will get benefit from the information.
It is not assertive that the users who scroll your feed will watch the video compulsorily. Even though the audience is your target followers, based on the video title impression, the user opens the video to view it. The audience which enters into your video may leave intermediate if they found anything inadequate for their engagement. Make your audience stay till the video completes using the fascinating content has to be lined up in the video; the first five seconds of the video have to framed with exciting elements where the audience decides to stay or exit by watching few seconds.
TikTok has many built-in tools for video piercing into the marketing campaign. After capturing the video scenes, make use of the video filters to look adorable and add soundtracks to enjoy the real experience on the video. The highest quality video gets more views, shares which bring more tiktok followers and increase brand engagement.
While marketing your brand, you can boost your marketing operations by analyzing your niche competitors’ marketing responses. It is highly helpful to identify the audience’s interest and expectations on the latest trend and the behavior for a post. You can get more idea about the post reactions such as the type of post which received more likes, the post which got fewer views and the post which has been shared multiple times. This insight makes you optimize your video quality and avoid including inconvenient facts.
You can assess the post-performance metrics based on the audience react to your post like the views, clicks, impression, shares, and video engagement.
Always compress the video ad with a positive notion to encourage the audience to make a purchase on your product.
Make The Most Of The TikTok
TikTok offers enormous ways to market your brand on the application. The regular videos about your brand make organic reach at a period, the paid promotion makes your brand reach faster, and the follower’s range can be increased from various zones. TikTok ads have many characteristics to serve all levels of marketing, and the ad formatting is level-headed and more user friendly. The live events like hashtag challenges help to find massive followers and receive the user-generated content, which increases your brand engagement rate.
The business profile with distinctive valuable posts can attract followers and get high brand recognition. Every brand needs to have a business account on the TikTok to reach its community audience closely as the videos are the most accessible medium to register your brand.