Important TikTok Facts And Statistics That Every User Need To Know

The Tale Of Two Apps

The Chinese company ByteDance acquired the popular music and lip-synching application called Musical.ly. ByteDance introduced its new application called Douyin in the Chinese market. Statistics proved that the Chinese developers developed the app over 200 days and received more than 100 million active users within a year. They expanded the application internationally but rebranded it in the name of TikTok in the international market.

They combined and merged the existing user database of Musical.ly and consolidated into a single application. The original version of TikTok called Douyin was kept as a separate social media application in its homeland and currently has more than 300 million active users.

TikTok continues the core business of Musoical.ly and follows the same lip-synching features with massive database collection of music and song snippets to merge with the lip-sync. TikTok users still upload and share 15-second video incorporated with filters, soundtracks by music clips to fuel up the video in a fun and creative format. TikTok users can also string four 15 seconds video to create a loop of 60 seconds video long.

Tiktok As An Emerging Platform

TikTok is a rapidly rising platform popular among teenagers where users actively participate in funny videos. With the increased popularity of TikTok, several businesses use trollishly and started promoting their brands with a business account or through Influencer sponsorship. TikTok is sometimes amusing and sometimes cringe, but it definitely an addictive platform.

TikTok presents an alternative version of the social sharing of funny and creative videos globally. The robust platform allows users to create short-form video content combined with augmented reality filters, music, and some other innovative features.

How To Use TikTok

Videos are central, and TikTok does not support text or image sharing features. TikTok users can create, upload videos with start-stop recording built-in option on the application and also avail free tiktok fans. With the enhanced way of video recording, users can add filters, split screens, transitions, emojis, and much more. Let’s look at what a TikTok user can do on TikTok?

  • Create, upload, and watch videos.
  •  Add music with its extensive TikTok music library and integration with Apple music.
  • Interact and follow accounts they like, comment, and users can add videos, hashtags, and sounds to their favorite section.
  • Discover various videos by searching hashtags, keywords, user’s accounts, and videos. TikTok users can also add friends by scanning their unique TikTok code.
  • TikTok virtual coins can be used to give virtual gifts to other users on TikTok. TikTok users can buy virtual coins and can convert them into emoji or diamond.

TikTok Demographics And User Statistics

TikTok Usage Statistics

TikTok was launched in 2016, and within three years since the launch, it has exploded in its popularity in comparison with most popular social media giants like Instagram, Facebook, Twitter, Snapchat, and much more. TikTok currently has more than 800 million active users globally and increasing in its range every month. This makes TikTok as the sixth-largest social media network always stays ahead of the competition. Let’s dive deeper into TikTok’s usage statistics:

  • In source with the leaked deck form TikTok, the widespread application has more than 800 million active users, where 500 million are from the Chinese market.
  • The TikTok users open the application at an average of 8 times a day.
  • TikTok is highly encouraged in South Asian countries. India leads TikTok with more than 300 million application installs and more than 120 million monthly active users.
  • There are more than 30 million monthly active users in the United States. With more than 40 million application installs and reports, six percent of global downloads.

TikTok is the most downloaded social media application on the Apple store, represents more than 33 million downloads. The application actively competes around the top five social platforms, YouTube, Instagram, WhatsApp, and Facebook.

TikTok Conquers The Younger Generation

TikTok is a popular platform when it comes to entertaining and engaging with the younger generation, such as Generation Z and Millennial of the world. The TikTok usage statistic proves that more than 40% of active TikTok users are aged between 16 and 24. 

The application developers have decided to choose under 18 as their core target audience. TikTok has understood the teens in a better way than competitor applications,. TikTok allows them to express in a creative way, and it is no surprise why TikTok has generated more hype among the teens of the world.

How To Use Influencer Marketing On Instagram For Branding?

Instagram has 1 billion users worldwide to share the moments, ideas through quality photos, and videos. It acts as one of the most popular social media entertains the users, and similar to Facebook, it has also been supporting for marketing the brand. Here flymesocial has explained the importance of Influencer Marketing.

Instagram Influencer Marketing

Instagram has several marketing tools and procedures to helps businesses for branding. By creating a business account, brand promotion can be made through posts. Instagram offers photo and video ads to reach a more significant number of followers. The platform supports marketing through organic and paid advertising. The business that has fewer followers on Instagram can go with paid promotions to reach a massive audience quickly. Other than ads, the Influencer marketing works assaultive on Instagram to get free instagram followers for the brand.

Instagram supports for Influencer marketing to acquire maximum followers for your brand. While Implementing influencer marketing for your business, you have to analyze the influencer terms, and that suits to your business. The Influencers are the persons who have their own followers and guide them on their decision making of brand selection and purchase. The Influencer’s job is to campaign their audience about your brand features and convince them to make a purchase. There are various categories of influencers available in the market. Those are Micro, Macro, and Mega Influencers; all vary with the audience ranges. The Micro-Influencers has the followers range of 1000 to 10000, the Macro-Influencers has the followers range of 50000 to 300000, and the Mega-Influencers has the followers of million range. Based on your business size and marketing goal, you can choose the Influencer to work for your business awareness. Influencer marketing’s main advantage is to find the new followers for your brand and convert them into a customer.

Collaborate With The Right Influencer

While attempting to collaborate with the Influencer, you have to analyze the Influencer’s profile and its operations. Influencer’s post must be related to your industry service. The Influencer’s audience interests and your business interests must correlate for active, successful marketing. The Influencer’s campaign for your business promotion includes the consistent post of your brand updates, making up the follow up of their followers, explaining the product specifications and benefits, answering the follower queries about the product, and make the followers leave feedback on your brand. The Influencer audience who becomes as your followers will act as a witness for the new followers to follow your brand. The business which has the lesser follower base can implement the micro-influencer, almost many companies can use this Influencer to see some growth in their business engagement rate. 

Many leading brands are making use of this type of Influencer to generate brand awareness for their new products at a separate unit at the time of launching. 

You have to track the Influencer operations and monitor the results attained for their campaigning efforts. The Influencer must be authentic and reliable. The Influencer’s audience trusts the Influencer and follows their words to prefer your brand. The Influencer must be aware of your brand activities to define the advantage of your brand product. Instagram’s Influencer marketing gives the best results to gain enormous followers from various zone. The brand’s engagement rate depends on the follower’s range, and increasing the followers on Instagram using Influencer will exert to get more traffic and conversions. 

Instagram has several types of Influencers, such as Everette Taylor, Gary Vaynerchuk, Arianna Huffington, Marie Forleo, and Tai Lopez, who can promote your brand on Instagram. Celebrity followers can become your followers if you have been selecting them as Influencer. 

Without going to external Influencer marketing, you can influence the followers through your posts. Make use of the branded business hashtags pinned to the high-quality content post with valuable information that benefits the audience and influences them to follow your brand. The well-designed brand content posted through feeds, stories, and IGTV will make the audience to notice the information and induce them to check your brand profile for more information. The highly pixelated picture with interactive content and popular business hashtag influence the audience to know more about your service. Influencer marketing on Instagram is highly workable if going with the right influencing method.

The branding for a business on Instagram is performed easier using appropriate posts and increase the brand reach with attaining a massive number of followers. Using Influencer Marketing helps to get more conversions for your business, with increasing the follower by choosing the perfect Influencer in accordance with your marketing goal.

How To Create Business Engagement On Instagram?

Instagram succor for business marketing by getting more followers through high-quality photos and videos. The platform comprised of 1 plus billion followers for capturing and sharing the moments to add memories for their face. Twitrounds illustrates the necessity of business engagement and to build using Instagram tools.

Instagram has a large audience base, and many advertisers are making use of the application to reach more followers to generate brand awareness. The business engagement is essential for every brand to make the followers become a customer for the business. For better business engagement, you have to implement a fair marketing strategy. While marketing on Instagram, create a business account with a solitary user name, add a suitable bio, and include the business website links. 

Instagram has several tools to make your profile presence engageable, such as posts in feeds, stories, and using IGTV. Develop the quality content of your brand for image and video and make professional posts through the feeds and stories. The hashtags are the driver for the Instagram post, mention the popular business hashtags that related to the business. 

1. Add Professional-Looking Photos

Instagram roars with enormous photos, so it is essential to share the visually engaging content and pleasant picture. Instagram users always expect exciting pictures and videos that freak them. The brand video has to be composed of the elements that impress the audience and give merits for their desire. Your brand product features must be highlighted to grab the audience’s attention to make a sale deal. The users do not listen to the image and video, which has less quality; the highly pixelated photos make more among the viewers. Instagram has many filters to edit your video and look adorable. Make use of it to get more views and likes for your post. The content has to be formulated in an interactive manner to get comments and inquiries from the user about your product. 

2. Stream Live Videos

The live videos help to meet the broad audience instantly and get more followers for the business through active campaigning. Many Instagram followers are interested in attending the live event to know about the product information, or any information about the company propounds. Your business live concept has to be predetermined flawless to make the journey hit. You can undergo live for any kind of videos such as product demo, tutorials for product exploration, most asked questions from the customer, and scope of the product. 

The content has to be planned exemplary to make the audience engage in live streaming and generate more comments about the session. Before the live event enact, you can send a pre-notice about the event venue to your followers through stories, feeds, and share in another social media to get more participation for your event. When the large audience involves in the session, it will get more brand engagement and leads for your business. 

3. Interact With Other Instagram Users

The engagement for the brand is measured by the number of followers and impressions for your brand achieved through promotion. You can also create engagement by interacting with other users. It can be done by following your followers and friends post and react to it through likes and comments. This will helps you to identify more about your target audience’s behavior and requirements, and also, it creates a good impression of your brand, and the followers will connect to you closely for their expectations on the products. 

At essential posts, you can also mention and tag your followers using your brand hashtags will make to reach more people and increase the traffic for your account. 

You can share the video on Facebook to get more views and get Facebook followers to connect with your Instagram account. 

Instagram has a direct message option to drop your business message to your customers and can overwhelm with exclusive products for them. You should not send bulk messages on images and videos for the customer to get them to irritate on your promotion messages. 

Instagram allows marketers to attain brand engagement easily through organic and paid promotion in a short time. Get free instagram likes to get more followers for your business account. The IGTV videos are highly used to reach the user with exciting videos. The hashtag challenge is the best practice to get more followers for your brand and increase the engagement rate leads to business conversion rates. Instagram implements influencer marketing to maximize brand engagement by claiming more followers from outside of your zone. By effecting campaigning and qualitative brand posts, the brand engagement rate will be escalated gradually at every new effort.

How TikTok Gave Jitters To Other Social Media Giants

TikTok is the talk of the town for a while due to the unprecedented it has gained. Today, this is the most sought after platform by brands and marketers ahead of Facebook or Instagram. This is because of its impressive and consistently growing user base. Marketers and businesses will only go with a platform or channel through which they could reach a huge mass of audience. This is the main reason behind brands switching to social media platforms from televisions as a large number of Millennials and Generation Z started to spend most of their time on social platforms. Thus, when it comes to social media many brands resorted to the platform that had a huge user base. Therefore, it is Facebook that was the choice of everyone which had a sharp rise in its user base till a few years ago until TikTok made its advent. To be more precise, marketers had no other choice rather than relying on Facebook to promote their brand.

The Inception Of TikTok:

When TikTok was rolled-out in 2016, none expected that it would gain such a huge userbase in a short span of time. As soon as it was made available in the play store, the number of downloads of TikTok increased globally across all the countries. Rather than having a strong userbase in a particular region or country, its userbase increased at the same level in all the countries. This has left the social media giants in awe especially Facebook.  In 2019, TikTok was the most downloaded platform on the App Store. TikTok has many more achievements to its credit making it the fastest growing social platform. In 4 years, TikTok has marked milestones making it the inevitable platform for marketers.

TikTok Outpacing Facebook:

Facebook also had no considerable increase in its userbase. On the other hand, TikTok managed to garner the attention of many people as its user count increased consistently. Today TikTok has around 800 million active users globally. Millennials and Generation Z form the major age group of TikTok. All these factors have made marketers and businesses to make their entry into TikTok and buy tiktok likes to elevate their reach. However, some marketers still feel that Facebook is their opt platform due to its diverse nature. But, if the growth of TikTok continues at the same pace, it will get that crown from Facebook and become the most diverse social platform in the next few years.

Today TikTok is the most used social platform across all the economic superpower countries. Though the USA has laid many hurdles on its way, TikTok enjoys most users globally in the USA next to India. Both countries are consumer superpowers where retail and e-commerce businesses thrive easily. The staggering growth of this short video platform will prompt all such firms in these countries to go with TikTok, which eventually monetize this platform and make it more e-commerce friendly. As the retail industries in these countries bloom and grow easily they will always look out for ways to increase their presence. Hence, these firms are ready to pump-in a huge sum of cash on TikTok to maximize their presence and to reach a large number of people at ease by making use of Trollishly tiktok likes.

One of the vital reasons behind brands going with TikTok is that the social platform is filled with teenagers who buy tiktok followers and spend most of their time here. Even if they are not their target audience, some brands that have Millennials or mid-age people as their target audience tend to make their presence on TikTok. The intention behind this is that all these teenagers will be in their mid-twenties in the next to 5-10 years. As most probably the competition will be high and there will be many newcomers at that time, brands are looking to earn a good reputation for them among these teenagers far before which they feel that this strategy will benefit them in the long run.

Conclusion:

All these statistics and data throws light on the place TikTok will attain in the coming years. Since many marketers feel and have stated  that they are having less organic reach and conversion rates on Facebook, all these factors altogether have made TikTok, a crucial platform for brands. Hence, to keep up with its sustaining user base and to stop its users from falling to TikTok, Facebook and other social giants should come up with new strategies to retain their losers.