How Contests Should Be Framed For TikTok

TikTok is the platform that has its very own feature making it stand apart from all the other social platforms. All other leading social platforms such as Facebook and Instagram are baffled, unable to stop its users from switching to TikTok. People are flocking into this platform due to its unique characteristics. Many users have opined that they are attached to this platform because no other social platform is as individual as TikTok. They have also added that other social platforms have many similarities. But, TikTok is not similar to the other platform in any aspect. So, brands should frame the strategy for TikTok in a completely different way. They should have a completely different approach towards TikTok. Hence, they should frame a plan in a way that could align with the characteristics of the social platform. In recent times, many campaigns have turned into a hit on TikTok. They attained this reach only due to their ability to frame a perfect strategy that could fit TikTok.

Contests are one of the tactics that are primarily followed by brands to maximize their reach. They are the perfect tactic that could maximize the conversion rate of a brand. It could be used to grab people’s attention at ease and make a brand to make it etched in the memory of people for a more extended period. Hence, marketers need to go with this platform’s tactic that perfectly fits here. For instance, when it comes to contests, hashtags challenges work best on TikTok. Brands are going with this tactic largely to elevate their brand reach and get in touch with many people. One should buy tiktok likes to maximize the conversion rates. Contests on TikTok are considered a useful lead generation tool that could quickly maximize a brand’s social sales. These hashtag challenges will drive people to be a part of it. Thus, many people will come forward and perform as noted for the challenge. Hence, this will give rise to various hilarious video content that could increase the reach of a brand. People come forward and post a video on their TikTok handle that will enhance the brand’s reach at ease. Hence, this is the way hashtag challenges function elevating the range of brands. Many companies are taking advantage of this social application and are ideating concepts to launch contests at ease. If a company is looking to elevate its conversion rates, then going with contests is one of the ways that will help it to gain reach. Today, from start-ups to brands are aiming to take advantage of TikTok by launching contests. It is pivotal for every brand to have its presence on TikTok. Marketers say that TikTok will turn much more crucial in the coming years. Hence, brands are looking to make use of this social application effectively. Recently, Sunrisers Hyderabad, one of the Indian Premier League teams, followed a measure to enhance its reach and rejuvenate its fans.

The cricket league has a ton of fans across the world. Usually, the premier league will be conducted between March and June months, every year. But, the game was halted in 2020, due to the corona pandemic. Subsequently, one of the teams of IPL, Sunrisers Hyderabad, took advantage of TikTok to rejoice its fans. David Warner, who is part of Sunrisers Hyderabad from Australia, used to upload TikTok videos wearing the team jersey. In the video, he shakes legs to any recent song. Such videos have drawn the attention of people. He also drove the fellow viewers to upload TikTok videos and to take part in the contest. Thus, the contest had garnered many people towards TikTok. It also helped Sunrisers Hyderabad to gain a huge reach and to rejoice its fans. Contests are used as a perfect medium to get in touch with people and elevate a brand’s reach. Many companies are using this tactic effectively on this social application to drive a large number of people towards them. Hence, contests can be used as a dynamic tool to elevate a brand’s reach in manifolds. Contests are one of the traditional methods which have been followed for a longer period. Therefore, contests are the perfect way to gain attention on social platforms.

Important TikTok Facts And Statistics That Every User Need To Know

The Tale Of Two Apps

The Chinese company ByteDance acquired the popular music and lip-synching application called Musical.ly. ByteDance introduced its new application called Douyin in the Chinese market. Statistics proved that the Chinese developers developed the app over 200 days and received more than 100 million active users within a year. They expanded the application internationally but rebranded it in the name of TikTok in the international market.

They combined and merged the existing user database of Musical.ly and consolidated into a single application. The original version of TikTok called Douyin was kept as a separate social media application in its homeland and currently has more than 300 million active users.

TikTok continues the core business of Musoical.ly and follows the same lip-synching features with massive database collection of music and song snippets to merge with the lip-sync. TikTok users still upload and share 15-second video incorporated with filters, soundtracks by music clips to fuel up the video in a fun and creative format. TikTok users can also string four 15 seconds video to create a loop of 60 seconds video long.

Tiktok As An Emerging Platform

TikTok is a rapidly rising platform popular among teenagers where users actively participate in funny videos. With the increased popularity of TikTok, several businesses use trollishly and started promoting their brands with a business account or through Influencer sponsorship. TikTok is sometimes amusing and sometimes cringe, but it definitely an addictive platform.

TikTok presents an alternative version of the social sharing of funny and creative videos globally. The robust platform allows users to create short-form video content combined with augmented reality filters, music, and some other innovative features.

How To Use TikTok

Videos are central, and TikTok does not support text or image sharing features. TikTok users can create, upload videos with start-stop recording built-in option on the application and also avail free tiktok fans. With the enhanced way of video recording, users can add filters, split screens, transitions, emojis, and much more. Let’s look at what a TikTok user can do on TikTok?

  • Create, upload, and watch videos.
  •  Add music with its extensive TikTok music library and integration with Apple music.
  • Interact and follow accounts they like, comment, and users can add videos, hashtags, and sounds to their favorite section.
  • Discover various videos by searching hashtags, keywords, user’s accounts, and videos. TikTok users can also add friends by scanning their unique TikTok code.
  • TikTok virtual coins can be used to give virtual gifts to other users on TikTok. TikTok users can buy virtual coins and can convert them into emoji or diamond.

TikTok Demographics And User Statistics

TikTok Usage Statistics

TikTok was launched in 2016, and within three years since the launch, it has exploded in its popularity in comparison with most popular social media giants like Instagram, Facebook, Twitter, Snapchat, and much more. TikTok currently has more than 800 million active users globally and increasing in its range every month. This makes TikTok as the sixth-largest social media network always stays ahead of the competition. Let’s dive deeper into TikTok’s usage statistics:

  • In source with the leaked deck form TikTok, the widespread application has more than 800 million active users, where 500 million are from the Chinese market.
  • The TikTok users open the application at an average of 8 times a day.
  • TikTok is highly encouraged in South Asian countries. India leads TikTok with more than 300 million application installs and more than 120 million monthly active users.
  • There are more than 30 million monthly active users in the United States. With more than 40 million application installs and reports, six percent of global downloads.

TikTok is the most downloaded social media application on the Apple store, represents more than 33 million downloads. The application actively competes around the top five social platforms, YouTube, Instagram, WhatsApp, and Facebook.

TikTok Conquers The Younger Generation

TikTok is a popular platform when it comes to entertaining and engaging with the younger generation, such as Generation Z and Millennial of the world. The TikTok usage statistic proves that more than 40% of active TikTok users are aged between 16 and 24. 

The application developers have decided to choose under 18 as their core target audience. TikTok has understood the teens in a better way than competitor applications,. TikTok allows them to express in a creative way, and it is no surprise why TikTok has generated more hype among the teens of the world.